SAN FRANCISCO, CA (DECEMBER 18, 2019) — Dark Star Records signs with Michael Brandvold Marketing to provide marketing and digital strategy service to their artsts. Jeffrey A. Swanson President of Dark Star Records, "I have to say it's been great working with Michael Brandvold as he has brought a new level of marketing and branding to our artists that really falls in place with the current music climate."
Dark Star Records is a cutting edge, record label in association with Sony Music Entertainment presenting the best music, merchandise and movies. Dark Star Records features some of the best artists on the planet including: Conquest, Methane, Pulse, Slam Bang, Rival, Blackjack Sass, Jenny Franck, Cosmic Fury, Leaving Eden, DiAmorte, Grigori 3, Sacred Dawn, Aeraco.
Drake Mefestta from the band DiAmorte was the first to start working with Michael Brandvold Marketing, "Presently, Michael Brandvold has been our marketing consultant, our reach has spiked significantly as a result of his deep knowledge of industry marketing."
The label was founded by Jeffrey A. Swanson in 1996 and has released over 60 albums worldwide. Many of thr bands have topped the charts on radio, video, iTunes and Amazon sales lists. Their bands have been featured in movies, commercials and video games from around the world.
About Dark Star Records
History of the Label: In 1996 a new record label was created. With the revolution of the internet the label first offered CD’s for sale on-line. Everything the company would pick up would have to be exceptionally well produced quality music in the genre of Gothic, Hard Rock, Mainstream, Industrial, Progressive, Metal and Hardcore! Soon the label would be putting product into stores through a number of distributors. By the year 2000 Dark Star Records had established itself as an official record label. In 2002 the label released the Carnivore Original Motion Picture Soundtrack featuring such artists as LA Guns, Holland and Nitro. To promote this new release DSR and Maderfilm would seek out some of the best Radio and Public Relations people in the business. In that same year Jeffrey A. Swanson and Ken Mader would produce the music video “Mother Mary” by Slave Driver which would hit number ten on the national CVC charts beating out System of a Down, Filter and The Vines. In the year 2003 the label signed a deal with Synergy Distribution and began putting CD’s and DVD’s into major chains like Tower Records and Virgin Megastores. In the year 2004 we acquired a deal with Transworld Entertainment and our titles can be found at Fye Stores and Others. With the hard work of our associates like Mazur Public Relations and Knockout Talent, you can now find our releases advertised and reviewed in such publications as Hit Parader, Metal Edge, Revolver and Metal Hammer. We will also continue to work with hundreds of smaller independent record stores throughout the World. These independent record stores and chains are the underground force behind the record label. In 2007 we secured a deal to have all of our titles available through Super D Distribution. Now our titles are available just about everywhere. Then In 2008 the label acquired distribution with Code 7 and Plastichead Distribution and are now able to ship product to retailers Worldwide. And now with the label Signing a new a deal with Sony Digital Music and The Orchard our titles can now be found at itunes, Spotify, Amazon.com, Rhapsody, Verizon Wireless, Google Play and over 300 other online streaming, retail and wireless services. In 2014 Dark Star Records signed a Deal with Planetworks for Distribution and Music Licensing to France, Germany, Italy, Japan, Australia, Norway, the UK and More!!! And, also, in 2014 Dark Star Records signed a deal with MVD Audio, a Division of MVD Entertainment to have our CD’s, DVD’s and Blu-Ray media distributed in the USA. And, through The Universal Music Group in Canada. As the music industry continues to evolve into the world of streaming music, downloads, wireless devices and social networks like Facebook and YouTube, we continue to stay on the cutting edge as we always have. Dark Star Records is dedicated to bringing you only the highest quality music on the planet, and will work to get that music to the masses.
About Michael Brandvold Marketing
From working with up-and-coming independent artists of all genres to overseeing online marketing for major acts like KISS, Britney Spears, and Dream Theater, Michael Brandvold’s impact on the modern music industry is without question. In addition to spearheading digital strategy creation and online social media management for bands, he has helped create marketing strategies that have made millions of dollars for clients.
Michael’s expertise was instrumental in growing and managing the KISS online community from its inception in 1998 to an enterprise generating millions of dollars every year and engaging more than a half-million visitors every month.
In addition to assisting with the band’s online community, Michael was also instrumental in the creation of the VIP Platinum Ticket Program, which was first implemented during KISS’ 2003 US tour. The concept granted the band’s biggest fans face-to-face access to the band, premium seating at shows, and exclusive autographed merchandise.
Over the years, Michael’s expertise has been put to use for a number of well-known companies like Universal Music Group, BMG/Sanctuary Records, Rhino Records, Playboy, Roadrunner Records, and Nuclear Blast Records.
In 2014, Michael published a revised edition of his book, KISS School of Marketing: 11 Lessons Learned While Working with KISS. The digital book quickly climbed to the number one spot on Noisetrade’s Business & Finance and Arts & Entertainment lists.