THE BEAST

Magic Bullet Records will issue Earth on digital formats July 17th, and on LP and CD July 24th. SWEET COBRA’s first full-length recording since their lauded 2010-released Mercy, the thundering Earth was recorded and produced by Matt Talbot of Hum and Kurt Ballou of Converge at Talbot’s Earth Analog Studios in Illinois, mixed by Ballou at his Godcity Studio in Massachusetts, and mastered by Carl Saff. Additionally, both Ballou and Talbot make guest appearances on the album. Earth shows the band hungrier than ever, with the trusted and infectious ferocity fans will expect as well as a slick, more accessible approach. There’s no rough edges; no jarring moments. From the first note to the conclusion of the twelve-song bang-ouevre, there is crystal clear purpose and cohesiveness throughout. It has the confidence and catchiness of the heavier moments of Queens Of The Stone Age with the drive of The Jesus Lizard. It has the surge and wallop of Quicksand while delving into far more diverse sonic territories. The pairing of Talbot and Ballou as co-producers has truly yielded a stunning, classic heavy album for the ages. The dedication of its members has helped make SWEET COBRA a household name to fans of bold rock and post-hardcore internationally, and a staple within the bustling music scene of their hometown of Chicago. Founded in 2003 by former members of a wide array of notable underground acts and boasting the fury and angular qualities of their hardcore/noise-rock/metal roots with a more straightforward rock rhythm and delivery, the band came into existence and toured alongside the likes of Pelican, Russian Circles, Coliseum, Black Cobra, Doomriders, The Life And Times, Young Widows and many more. SWEET COBRA toured regularly throughout the first decade of the 2000s, and released a crushing load of recorded material, including three LPs — 2004’s Praise through Seventh Rule Recordings, 2007’s Forever through Hawthorne Street Records, and 2010’s Mercy on Blackmarket Activities — as well as split releases with Doomriders, Get Rad, and Young Widows among other releases. In fall 2009, with Mercy just completed, second guitarist Mat Arluck lost his ongoing fight with cancer. Arluck’s death left a deep scar on the entire Chicago music scene (and beyond). SWEET COBRA committed to soldier on as a three-piece, as they began, resulting in a transformation of the band in the following years. The members have pushed forward — playing shows, constructing new material, and exploring new sounds. These efforts have culminated in the upcoming release of Earth. http://www.facebook.com/sweetcobra http://www.instagram.com/sweetcobraband/ http://www.sweetcobra.bandcamp.com/ http://www.magicbulletrecords.com http://www.facebook.com/magicbulletrecords http://www.twitter.com/magicbulletrecs