Tobias Forge Credits Ghost’s Distanced Approach To Social Media For Part Of Their Success: “We Gave People Less!” Wednesday November 14 2018, 9:13 PM
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Tobias Forge Credits Ghost’s Distanced Approach To Social Media For Part Of Their Success: “We Gave People Less!”

In a world where nearly everything seems available to you with the tap of a screen or the click of a mouse, Ghost‘s mastermind Tobias Forge instead sought to offer less. To that end he managed to maintain a relatively stable veil of anonymity over himself and his bandmates for a number of years. In fact, in addition to appearing as Papa Emeritus and Cardinal Copia, he was also thought to have often appeared as a Nameless Ghoul as well during numerous press functions.

While by no means a well-kept secret, both his and band’s identities were relatively shielded until a lawsuit filed by his former bandmates ultimately brought that era to an end.

Despite how it all turned out, Forge still tries to keep a certain level of disconnection with fans of the band to maintain an aura of mystery and credits that decision with some of the band’s rapid rise to success. Speaking with the Australian ‘Download Festival‘ ahead of his band’s planned March 09th & 11th appearances at next year’s edition of the festival, Forge stated:

“In the ABC school of rock, it’s part of the natural go-to for an artist to have a very active Instagram account and a very active Twitter account; you have to be super available and updating at all times about everything at all.

It’s in the mental lingo of people to do that nowadays, and it’s very hard to get someone to do it less, because that means they’ll get less people interacting with them. On the contrary, I see it as though part of our success has been because we gave people less!

Part of why we liked all the bands that we liked was because they actually had a private life, y’know? If you’re constantly doing things to interact with the outside world, you’re going to end up very, very drained after a while.

That was definitely something that goes with the whole concept of Ghost, in terms of how I wanted this to be presented to the world and how we were going to communicate with the world. I mean obviously, we have an Instagram account and we do post things from time to time, but y’know, it’s not a personal thing. I won’t tell you where I’m having dinner tonight.”

The band are currently out on the below headlining tour that will see them take their first stab at headlining arena’s in the United States:

11/15 San Jose, CA – City National Civic Center
11/16 Inglewood, CA – The Forum
11/17 Las Vegas, NV – The Joint
11/19 Midland, TX – Wagner Noel Performing Arts Center
11/20 Austin, TX – Bass Concert Hall
11/21 New Orleans, LA – Orpheum Theatre
11/23 Orlando, FL – Dr. Phillips Center for the Performing Arts – Walt Disney Theater
11/24 Miami Beach, FL – The Fillmore at Jackie Gleason Theater
11/25 Clearwater, FL – Ruth Eckerd Hall
11/27 North Charleston, SC – North Charleston Performing Arts Center
11/29 Mobile, AL – Saenger Theatre
11/30 Atlanta, GA – Roxy Theatre
12/01 Jacksonville, FL – Florida Theatre
12/02 Charlotte, NC – Ovens Auditorium
12/04 Richmond, VA – Dominion Energy Center
12/05 Wilkes-Barre, PA – F.M. Kirby Center for the Performing Arts
12/07 Laval, QC – Place Bell
12/08 Toronto, ON – Sony Centre for the Performing Arts
12/10 Baltimore, MD – The Hippodrome
12/11 Upper Darby, PA – Tower Theater
12/13 Albany, NY – Palace Theatre
12/14 Boston, MA – Wang Theatre
12/15 Brooklyn, NY – Barclays Center


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