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Blog Categories promo VELVETCUT RETURNS WITH POWERFUL NEW ALBUM “THE GREAT CHAMELEON” – OUT FRIDAY, MAY 16, 2025

VELVETCUT RETURNS WITH POWERFUL NEW ALBUM “THE GREAT CHAMELEON” – OUT FRIDAY, MAY 16, 2025 Monday May 12 2025, 7:31 PM

THE BEAST
PLATINUM

FOR IMMEDIATE RELEASE

VELVETCUT RETURNS WITH POWERFUL NEW ALBUM “THE GREAT CHAMELEON” – OUT FRIDAY, MAY 16, 2025

For fans of Nirvana, Stone Temple Pilots, and System Of A Down

Helsinki, Finland – Finnish alternative rock outfit VELVETCUT is set to make a thunderous return with the release of their long-awaited new album, “The Great Chameleon” , available worldwide on Friday, May 16, 2025 via Rockhopper Music .

Thirteen years after their previous full-length, VELVETCUT delivers a raw and unfiltered collection that draws deeply from their ‘90s grunge and alternative rock influences. With a sound that resonates with fans of Nirvana , Stone Temple Pilots , and System Of A Down , the new album boldly embraces imperfection in pursuit of authenticity. The band leaned into a completely organic recording process — no click tracks, no digital polish, and no fear of mistakes — resulting in a gripping and honest musical experience.

“The Great Chameleon” is not just a return; it's a reinvention. Formerly rooted in gothic rock, VELVETCUT has evolved into a band that fully embodies the grit and emotional heft of ‘90s alternative rock while still forging their own distinctive path. The band’s evolution is not only sonic — the album’s striking cover art was created by the 12-year-old daughter of guitarist Topi Wiio , reinforcing the band’s deeply personal and human approach to their music.

With a history of performing at major Finnish festivals such as Provinssirock , VELVETCUT has remained a cult favorite in the underground rock scene. Now, with The Great Chameleon , they aim to reach both loyal fans and a new generation of rock listeners who crave the soul and sincerity of a bygone era — with a fresh perspective.

Album credits:

Mixed by: Topi Wiio

Mastered by: Svante Forsbäck (known for work with Rammstein, Apocalyptica, and Volbeat)

Label: Rockhopper Music
Genre: ‘90s Grunge / Rock / Alternative

The Great Chameleon will be available on all major streaming platforms and physical formats on May 16, 2025 .

For interviews, press inquiries, or review copies, please contact: zach@metaldevastationradio.com