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Blog Categories promo LORD SONNY THE UNIFIER ANNOUNCES NEW ALBUM "YOU WERE BORN TO SAVE YOUR LIFE" – SET FOR RELEASE IN FEBRUARY 2025

LORD SONNY THE UNIFIER ANNOUNCES NEW ALBUM "YOU WERE BORN TO SAVE YOUR LIFE" – SET FOR RELEASE IN FEBRUARY 2025 Tuesday January 28 2025, 4:51 PM

THE BEAST
PLATINUM

FOR IMMEDIATE RELEASE

LORD SONNY THE UNIFIER ANNOUNCES NEW ALBUM "YOU WERE BORN TO SAVE YOUR LIFE" – SET FOR RELEASE IN FEBRUARY 2025

Post-punk/psych rock outfit Lord Sonny the Unifier is gearing up to release their highly anticipated new album, You Were Born to Save Your Life , out February 2025 via Interstellar Smoke Records . Following the success of 2023’s America's Newest Hitmaker , the band is diving into new sonic territories with a concept album that blends philosophical musings with an evolved musical approach.

Written from the perspective of a time traveler or an observer navigating the chaotic and surreal landscape of 2024, the album delves deep into the psychology of modern life, exploring both the human condition and the absurdities of contemporary existence. Band leader Greg Jiritano and his ensemble have pushed their signature sound further, incorporating elements of psych rock, psychobilly, and even goth, while maintaining their gritty, rebellious edge.

“The concept isn’t just ‘mumbo jumbo,’” says Jiritano. “It’s a reflection of the wild times we live in, while still acknowledging that the core of humanity remains unchanged.” The album’s lyrics, which Jiritano prefers to add last in the creative process, are designed to fit the emotional weight of the music rather than dictate it, a methodology that creates an intriguing challenge of ensuring the lyrics match the track’s unique vocal melody.

The lead single, "Keep the Fierce," encapsulates the theme of the album, offering a musical and lyrical exploration of the fight-or-flight struggle in a post-COVID world. The track brings together influences ranging from Lemmy and Eagles of Death Metal to Joy Division, with a chaotic demolition derby-themed video that captures the essence of staying wild on the fringes of society.

"Keep the Fierce" serves as the perfect introduction for Lord Sonny the Unifier ’s return after a four-year hiatus. The song, with its rebellious spirit and infectious energy, sets the tone for an album that is both thought-provoking and high-octane.

You Were Born to Save Your Life features a rich sonic palette, blending psychedelic influences with punk rock’s raw edge.

The album will be available digitally in early 2024, with a vinyl release to follow through Interstellar Smoke Records .

About Lord Sonny the Unifier
Brooklyn-based Lord Sonny the Unifier is led by Greg Jiritano, whose vision for the band has evolved from experimental analog recordings in Massachusetts to critically acclaimed releases on Interstellar Smoke Records . With a sound rooted in the rebellious energy of punk rock and the spirit of the 60s and 70s, Lord Sonny the Unifier’s music blends gritty guitars, dirty synths, and sing-along choruses. Their music captures the essence of rock ‘n roll rebellion, addressing both the injustices of the world and the limitless potential of the human spirit.

Press Quotes:

“Lord Sonny The Unifier not only delivers all the goods, they ooze with potential—and in today’s musical climate. They are a band with a clear-cut musical mission statement. Not an ounce of compromise.”
— Joe Hughes, Alternative Nation

“An anthemic sonic voyage that serves as a soundtrack for a new rebellion.”
— Joshua Smotherman, Middle Tennessee Music

“There is something distinct that will never be accused of being derivative or contrived.”
— Justin Harlan, The Farsighted

You Were Born to Save Your Life is set to redefine post-punk psychedelia in 2025 – stay tuned for more teasers and updates!

For press inquiries, interview requests, or additional information, please contact: zach@metaldevastationradio.com

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