GHOST To Sponsor NASCAR Xfinity Driver Wednesday March 9 2022, 6:16 PM
GHOST To Sponsor NASCAR Xfinity Driver

GHOST   has announced a new partnership with   NASCAR Xfinity Series   team   JD Motorsports   and driver   Bayley Currey .

The   Grammy -winning Swedish rock outfit will be the primary sponsor for   Currey 's No. 4 Chevrolet — a.k.a. the "Papa 4 car" — to be unveiled at the United Rentals 200 at Phoenix Raceway on Saturday, March 12 — exactly one day after the release of the band's hotly anticipated new album,   "Impera"   ( Loma Vista Recordings ).

This unique partnership marks the band's first foray into American motorsports.

"I'm a musician myself," says   JD Motorsports   VP of sales and marketing   Tony Priscaro , "so it's rocked working with   GHOST   and   Loma Vista Recordings   on this car. We can't wait to put the pedal to the metal.'"

The design of the No. 4 Chevrolet tells the story of how this unprecedented partnership came together. The paint scheme features the band's logo, along with their partners   Loma Vista Recordings ,   Global Merchandising Services ,   Revolver   magazine and   Rick Sales Entertainment   ( RSE ).

The partnership is managed by marketing and content creation agency   A.E. Engine   with promotional support provided by   Out Of The Groove   and its host   Eric Estepp . The   Out Of The Groove   logo will also be featured on the No. 4 Chevrolet.

"Me and   Craig   ( Baroncelli ) at   A.E. Engine   are both huge fans of   GHOST ," says   Eric Estepp . "Fans know I love the band and wear   GHOST   shirts on my show regularly. I'm constantly getting comments on my channel or people coming up to me at the races talking about how much they love the band, too. So we knew this would be really exciting for the fans."

"At   A.E. Engine , we're focused on bringing new partners and audiences to the sport," says   Craig Baroncelli , CEO and publisher. "Eric actually introduced me to   GHOST . We were texting back and forth about the new   GHOST   song and video —   'Call Me Little Sunshine'   — when it was released in January and we quickly realized the new album —   'Impera'   — will be released one day prior to the   Xfinity Series   race at Phoenix Raceway. At that point, it was a no-brainer — we had to pursue this opportunity. I am just thankful   GHOST   and   Loma Vista Recordings   were so inspired by the idea. They are the ones that brought this car to life."

The 25-year-old driver   Currey   is in his first full-time year with   JD Motorsports , but he's no stranger to Phoenix Raceway, including having made a Cup Series start there in 2019, as well as in the Xfinity series in more recent years.   Currey   finished seventh in last March's LS Track 250   Xfinity Series   race at Phoenix Raceway.

"I'm ready to rock," says   Currey . "I'm excited about this one, and I know the boys at the shop are excited about this one too, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars to   GHOST   songs. With   GHOST   on my car, I am ready to take on the world."

The United Rentals 200 is live on FS1, MRN and SiriusXM NASCAR Radio (Ch. 90) on Saturday, March 12 at 4:30 p.m. EST.


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