California rockers Swirl have kicked off the new year with a new song called "The Lift" which has reached #1 on Indie rock radio in the US and #4 on Banks Radio Australia in just the first two weeks of 2018. "The Lift" comes to you fresh on the heels of a very successful 2017 campaign for the band`s 7 song EP titled 'SWIRL', of which the band has 3 songs featured in the award winning movie 'Ditch Day'. This film stars Emmy Award winning actor Bill Oberst Jr. This film took home the "Best Feature Film" Award at the Burbank International Film Festival.(http://thefilmditch.com/music-artists/). The songs are "Rise Up", We Are Alive" and "Spell".
Since the release of their ‘SWIRL’ EP, Swirl the band has been the support act on several North American tours for many established rock artists including RATT, Extreme, Cinderella, Slaughter, LA Guns, Souls of We, Red Dragon Cartel, Skid Row and more or they have headlined shows in Southern California.
According to Swirl, the “Message” behind the music has to do with standing up for what you believe in – not giving up and going for what you want in the face of those who put road blocks in front of you, it’s staying the course, staying focused and not giving an inch in any other direction, but the road you have carved out for yourself. Sometimes you will fall down, sometimes you will lose your way, but in the end the only way to win is you have to get back on your feet, dust yourself off and carry on so are you ready to “Rise Up”? Indeed, this group has quite a determination and a sound that captures that emotion. With every song, there is a personal experience that backs it up. You can feel those stories right through to your very core.
With the release of "The Lift" press is now coming in from all over the globe. In addition to North America, there is a significant rise in global presence for Swirl in the form of reviews, interviews, airplay and "Band of the Day/ Week/ Month" honors. Japan, Greece, Germany, The Netherlands, Canada, France, The UK, Bangalore, Italy, Saudi Arabia, Spain, Scotland and more are all favorably picking up on the Swirl sound. Click here (http://www.reverbnation.com/socalswirl/press/) or the "Global Press" button on the homepage of the Swirl official website to see what the buzz is all about!
Guitarist "DT" explains "After a successful first ever crowd funding campaign through the Swirl Go Fund Me page (https://www.gofundme.com/launch-new-music-by-swirl-the-band) the band entered the Granted Records studios to track the first new song since the 'SWIRL' EP. The result of those sessions is the new song titled, "The Lift". The story behind "The Lift" is as incredible as the story behind its creation. Both will be told in the coming months as "The Lift" is promoted."
Singer Alfred Ramirez offers this regarding the song;
What "The Lift" means to me is that we all need help sometimes, be it an emotional lift or a physical lift. We shouldn't be afraid to ask for help when we need it. We also shouldn't be afraid to offer to help when were able to. We are all on this planet together and we are all connected, so let's help one another.
My personal Lift was given to me by "The Minor Goddess" who lifted me out of a depressed and stressed out anxious time in my life. Thank you MG! "Your words will always stay with me".