Pay per call tracking is an important technique through which calls are monitored. It helps businesses track various marketing channels as well as campaigns through which these calls are generated. When using this process, a business is charged only for the calls that these mediums generate. Considering this, pay per call tracking is a vital approach to determine how impactful such mediums are. To determine their impact, pay per call tracking software is put into use. Its functionalities are varied to assess this impact and indicate it through insightful information. Such software is useful for businesses across diverse industries.