Mission statement:

The IPR team can boast years of experience working for internationally distributed print magazines, contributing to some of the most vibrant music webzines on the net, heading up successful live promotion agencies, running small, independent record labels and even as recording artists in their own right. Now all those accumulated skills and experience have been brought together to form a music pr company with a unique insight to the industry as a whole. Perhaps even more important than all that accumulated knowledge and experience though, is the undying passion for music that everyone at IPR possesses and our belief in the artists we promote. We have the drive to succeed – and our success is your success. In today’s crowded music market place, getting the right promotions team behind your release is IMPERATIVE.

Press release service:

The first impression journalists, reviewers or label representatives will often get of a band is from their press release. However, a staggering number of bands still send out poorly written, poorly presented press releases which contain precious little salient information. At IPR, the creation of a first rate press release is part of the service – and with many years of experience behind them, our team knows exactly what a press release needs to make a strong, positive first impression.

Targeted delivery and follow up:

When you entrust your music to Imperative PR we do more than just fire it out to a random selection of contacts. We will carefully select all the most pertinent targets from our extensive database to give your release the maximum possible impact worldwide.
Then, when your music has been made available to all the most relevant media outlets, we will actively pursue review and interview opportunities and make all interview arrangements on your behalf, liaising between you and all interested parties.

Security:

We live in an age where so many people expect something for nothing – especially where music is concerned. At Imperative PR we are committed to the safeguarding of your music and intellectual property. The anti-piracy software embedded in our delivery platform scans a vast range of IP networks, social media sites and search engines, searching for any illegal links to your music and removing them. What’s more this protection will not just be active during your promotional campaign – but for life. Rest assured, we will pursue anyone in violation of our terms and conditions vigorously. Your music is safe with Imperative PR.

Industry approved delivery platform:

The delivery platform we use is recognised across the music industry and trusted by major record labels for the promotion of their high profile releases. When we contact magazines and other media outlets around the world to promote your release, you can be confident that the approach won’t appear as ‘just another e-mail’ or be mistaken for unwelcome spam.
Our template will display your album artwork and press release and a personalised address will appear in the e-mail dispatch. Taking the process forward, our delivery platform will then enable us to track who has downloaded your release, who has listened to it and collect feedback. Our chosen platform is also able to set finite windows of availability, unique to each release and all data is backed up daily.