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The track’s message is more relevant than ever as Body Count frontman Ice-T states in the music video intro, “…when I say 'Black Lives Matter' and you say 'All Lives Matter', that's like if I was to say 'Gay Lives Matter' and you say 'All Lives Matter'. If I said, 'Women's Lives Matter' and you say 'All Lives Matter'. You're diluting what I'm saying. You're diluting the issue. The issue isn't about everybody, it's about black lives, at the moment.”