THE BEAST

FOR IMMEDIATE RELEASE

LORD SONNY THE UNIFIER ANNOUNCES VINYL RELEASE OF NEW ALBUM "YOU WERE BORN TO SAVE YOUR LIFE" – NOW AVAILABLE!

Brooklyn-based post-punk/psych rock outfit Lord Sonny the Unifier is proud to announce the highly anticipated vinyl edition of their upcoming album, You Were Born to Save Your Life , set for release in February 2025 via Interstellar Smoke Records . For collectors and audiophiles, this exclusive 140-gram solid turquoise vinyl is housed in a gatefold cover with insert and features special audiophile mastering for vinyl , ensuring the highest possible sound quality.

Following the success of 2023’s America's Newest Hitmaker , Lord Sonny the Unifier takes listeners on a bold sonic journey with this concept album, exploring the psychology and surreal landscape of modern life. Written from the perspective of an outsider or time traveler observing the chaotic world of 2024, You Were Born to Save Your Life blends post-punk rebellion with elements of psych rock, psychobilly, and goth , expanding their signature gritty sound.

Lead single "Keep the Fierce" sets the tone for the album with its high-energy fusion of Lemmy, Eagles of Death Metal, and Joy Division , and a demolition derby-themed music video that encapsulates the fight-or-flight struggle in a post-COVID world.

“This album is both a reflection and an observation of the times we live in,” says band leader Greg Jiritano . “The lyrics, written last in the creative process, are shaped to fit the music rather than dictate it, creating an organic evolution of each song.”

The album is available digitally now on everything, with the vinyl edition exclusively available through the Interstellar Smoke Records Bandcamp page .

VINYL EDITION DETAILS:
✔ 140-gram solid turquoise vinyl
✔ Gatefold cover with insert
✔ Special audiophile mastering for optimal sound quality
✔ Hand-crafted at 33 1/3 RPM

ORDER NOW: https://interstellarsmokerecords1.bandcamp.com/album/you-were-born-to-save-your-life

ABOUT LORD SONNY THE UNIFIER
Led by Greg Jiritano , Lord Sonny the Unifier has evolved from experimental analog recordings to critically acclaimed releases on Interstellar Smoke Records . With a sound deeply rooted in punk rock’s rebellious energy and the psychedelic spirit of the 60s and 70s , the band merges gritty guitars, dirty synths, and infectious choruses to create anthemic sonic voyages for the modern era.

PRESS QUOTES:
“Lord Sonny The Unifier not only delivers all the goods, they ooze with potential—and in today’s musical climate. They are a band with a clear-cut musical mission statement. Not an ounce of compromise.”
— Joe Hughes, Alternative Nation

“An anthemic sonic voyage that serves as a soundtrack for a new rebellion.”
— Joshua Smotherman, Middle Tennessee Music

“There is something distinct that will never be accused of being derivative or contrived.”
— Justin Harlan, The Farsighted

Don’t miss out on this exclusive vinyl edition!

ORDER NOW: https://interstellarsmokerecords1.bandcamp.com/album/you-were-born-to-save-your-life

For press inquiries, interview requests, or additional information, please contact:
Zach@metaldevastationradio.com

 Keep up with Lord Sonny The Unifier  at these links:

https://www.lordsonnytheunifier.com  
https://www.facebook.com/lordsonnytheunifier/
https://music.apple.com/us/artist/lord-sonny-the-unifier/1440287498 ;
https://twitter.com/LUnifier
https://www.instagram.com/lordsonnytheunifier
https://open.spotify.com/album/2NbjLlmT80x5feEh1YCxJf
https://soundcloud.com/gregory-jiritano
https://www.youtube.com/channel/UC--v33-RaTeUVTgKAl_BJXA

Artist Contact Email: lordsonnytheunifier@gmail.com