Attitude + Music = Longevity: Metal PR Lessons for Underground Bands

If you’re a metal band trying to break through in the music industry , here’s a truth I’ve learned after years running Metal Devastation PR and working with underground bands: it’s all about attitude .

Why Attitude is Everything in Metal PR

Having a positive attitude, being thankful, and staying patient will get you further than you might think. Promoters, zines, and online magazines want to work with bands and artists who are professional, gracious, and easy to collaborate with. Burn bridges? Forget it. Build them, and you’ll open doors you didn’t even know existed.

I recently watched an interview with a promoter who’s been around since the ‘80s. She said something that made me laugh but also hit hard: “Pull your head out of your ass.” 🤣 She’s right. Rolling Stone isn’t waiting to feature your release. You’re probably not Metallica or Guns N’ Roses yet. You’ve got to take baby steps, climb the ladder, and grind like everyone else in the metal scene .

Music Quality Still Matters

And yes, your music matters . No amount of PR strategy can save songs that don’t hit. But even the best songs won’t get noticed without a strong attitude and work ethic. That’s how underground bands break through the noise.

Take Every Opportunity

Miracles do happen, sure—but they’re rare. What you can control is how you handle every opportunity. Big or small, it all matters. Take every interview, feature, or radio spot. Every chance to talk about your band is a step forward. You never know which metal blog , zine, or radio station will blow up, and when they do, you’ll already be in the mix.

My Experience Growing Metal Devastation

Case in point: when I started The Zach Moonshine Show and Metal Devastation Radio , we had one listener . Fast-forward a few years, and the podcast has over 3 million listens , and the radio station/online magazine has over 22 million views . Some bands who brushed me off back then? Let’s just say I don’t go out of my way to help them now. That’s the reality of music promotion .

Build Bridges, Stay Humble

Moral of the story? Build bridges if you want bridges.

For underground metal bands trying to get noticed: stay humble, keep grinding, and show gratitude. Remember this formula:

Attitude + Music = Longevity. 🤘

By focusing on your attitude, your music, and smart metal PR strategies , you can grow your presence in the metal community and build a lasting career in the music industry .

Go here to find out how we can take you to that next level: https://metal-devastation-radio-store.myshopify.com/collections/metal-devastation-pr-packages

Image by AndreasAux from Pixabay