The cosmetics market is being driven by the rising focus of the population on grooming and personal appearance. The new product launches, rapid urbanisation, and increasing per capita incomes are also contributing to the growth of the market. Over the forecast period, the increasing demand for natural and organic products and attractive marketing strategies and innovative packaging styles are expected to stimulate the market growth. The cosmetics market is highly influenced by cultural and social elements including ideas and beliefs of beauty and fashion. By region and demographic, these variables change. For instance, there are variances between Asian and Western consumers' preferences for makeup, and these variations have an effect on the range of products available and the marketing tactics used.
trends in the makeup industry