Description
The home buyer today is smarter than we ever imagined.
In conversation with Kritika Singh Rawat, Founder of RealtyNxt, on Let's Talk Business, ANAROCK Chairman Anuj Puri breaks down the new reality of Indian real estate.
Buyers won't budge for free benefits if the developer doesn't inspire trust. Tier 1 or nothing. That's the new rule.
So ANAROCK built Astra, an AI system that runs every buyer inquiry through 72 algorithms in seconds. Platinum lead? 1 in 2 chances of closing. Instantly.
Sales and marketing in real estate is a specialist game now. Data, AI, and the right developer, that's what closes deals today.
[Anuj Puri, ANAROCK, Kritika Singh Rawat, Let's Talk Business Podcast, Indian Real Estate, AI in Real Estate, Astra AI, Home Buyer Behaviour, Proptech India]
#RealtyNXT #AnujPuri #ANAROCK #KritikaSinghRawat #LetsTalkBusiness #IndianRealEstate #PropTech #AIinRealEstate #HomeBuying #RealEstateIndia #PropertyInvestment #RealEstatePodcast #TierOneDeveloper
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