Baby fashion has evolved significantly over time - never more than since social media expanded the concept of ‘keeping up with the Joneses’ to the whole world and not just those in your street.

Social media and the media in general have also expanded our access to more creative designs, diverse manufacturing and fabrics and to an even greater extent now our responsibility (and pressure) to select environmentally responsible garments sourced by socially/environmentally conscious companies.

As parents become more conscious of the influence that clothing has on their children,   kids clothing   have increased in popularity due to its softness, durability, and sustainability.