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The social media pages of a brand will be unfollowed by 21% of consumers if their content is repetitive, and 19% if they post frequently. In addition to...

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The social media pages of a brand will be unfollowed by 21% of consumers if their content is repetitive, and 19% if they post frequently. In addition to infrequent posting, inactivity on the posts, and too much clutter are other reasons for frequent posting. Social media marketers must track engagement across all social channels to determine how useful and relevant their content is and how much their audience can relate to it. 

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