GoogleUpdates are critical for webmasters and SEOs all around the world. When a website's ranking or SEO visibility drops, these algorithm tweaks, filters, data refreshes, or other modifications are frequently to blame. A GoogleUpdate , often known as the Mobile Update or the Phantom Update, is a phrase that refers to a change in how Google calculates rankings. Some updates involve considerable algorithm modifications, while others involve the application of filters or a refresh of the database on which an algorithm operates.