craftsmenindustry

Samsung partnered with Encore Marketing and Craftsmen Industries to promote their QLED TV’s. Their objectives, by moving to a mobile experience included: • Getting consumers to see how much better their passions are on the new QLED TVs, in real life • Driving preference • Driving sales of super big screens The experience was housed within a 53’ double expandable trailer built by Craftsmen Industries. The trailer featured a photo area in addition to the projection mapping room, a 14.5’x16’ closed room with custom paint on mapping portions, carpeted ceiling and backwall, and a game play areas to drive the experience. Samsung realized that college football fans were some of the most dedicated, passionate fans out there. If they weren’t at the game, they were hosting friends for viewing parties with friends huddled around a small TV. But to experience the game at its best, fans needed to see what the game looked like on a super big TV to know what they were missing.