craftsmenindustry

Craftsmen recently partnered with PepsiCo’s Global Design Group via Pushstart Creative to develop a design-centric kitchen trailer that highlights PepsiCo’s new Spire technology - touch-screen, automated soda fountain proprietary to PepsiCo. A complex combined effort among many partners, Pushstart Creative organized the charge and placed Craftsmen in the lead fabricator role. Other major contributors were Karim Rashid, Inc. who managed the overall design, American Specialty Cars (ASC) who managed the surfacing refinement and fiberglass creation, PepsiCo Engineering Group who managed the Spire equipment and system needs and Fuse who managed the needs of the PepsiCo Culinary Group throughout the build and the group currently relied upon to manage the day to day operations of the tour. Craftsmen was tasked as the engineering lead for the complex solutions required to accommodate all involved partners and additionally for design and build of the trailer systems as related to power supply, LP, plumbing, appliances, fire suppression, CA kitchen code of the kitchen, audio/visual integration and all custom structure required to pull the exterior body panels to the underlying structure. Additionally, Craftsmen’s print shop, utilizing GMG Color Matching technology, was relied upon for PepsiCo color management and the printing and application of all graphics.