Hi, my name is Carter Michael from Australia. I am here to share my views on Donald miller's business. The framework centers around the idea that customers don't buy products or services, they buy solutions to their problems, and it provides a step-by-step process for businesses to communicate their unique value proposition clearly and concisely. By using the StoryBrand Marketing framework, businesses can create a more effective marketing message that resonates with their target audience and ultimately leads to increased sales and revenue.