Description
Why would the app that taught us to scroll in seconds suddenly want 90 minutes of our time? 📱
Professor Divya Thakur of ATLAS SkillTech University breaks down the consumer psychology behind Instagram’s new 90-minute “Features” videos, and why the real fight is for your sofa, not your thumb.
What’s inside this episode
✅ Why Instagram’s new horizontal 90-minute videos are really about “a new seat”
✅ IGTV vs Features: why the same idea might work this time
✅ Context-dependent habits: why habits stick to moments, not apps
✅ The door-and-hallway strategy: from your thumb to your TV
✅ A 3-question test to run on your own channel, business or career
💬 Join the conversation
When you want to watch something properly, where do you go, and where do you sit? Tell us in the comments. Professor Thakur reads every one. 👇
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#instagram #consumerpsychology #AtlasSkillTechUniversity #behavioralscience #divyathakur #socialmediastrategy #contentstrategy #consumerbehavior #OnlineMBA
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