xenium_digital

Hotstar is the only OTT service provider in India to offer its subscribers live cricket. It has always been one of its strong selling points and the addition of Disney+ has made it a serious player in the industry. When the visitor knows almost all that there is to know about the brand, it is only justified that the experience to ensure recall stands out. An automated rotoscope is a physdigital setup that combines the mechanical movement of the screen with the touch-based interactive control panel for the visitor to control. With a simple user interface design, the visitor can select the option that he wants to see, once selected the slider will move the screen onto the slot that is chosen and what was once a stationary panel will suddenly come to life depicting the content. A novel solution for seamless interactivity and assured recall.