Brand loyalty and the role of packaging are the level of a customer’s commitment to a specific brand and their recurrent use of that brand’s products....
Brand loyalty and the role of packaging are the level of a customer’s commitment to a specific brand and their recurrent use of that brand’s products. Brand loyalty and the role of packaging is essential in fostering and sustaining brand loyalty by improving the consumer’s overall experience with the product. These are some examples of how packaging can affect
