Hybris, now a subsidiary of SAP SE, is a German enterprise recognized for its omnichannel and product content management (PCM) software. Established in 1997 in Zug, Switzerland, it has been pivotal in providing businesses with robust solutions to manage their operations and customer experiences seamlessly. In 2013, SAP SE acquired Hybris for $1.5 billion, and by 2018, it was integrated into the SAP Customer Experience division. Hybris has been instrumental in serving various global brands, including General Electric, ABB, West Marine, and more, by offering them a platform that intertwines digital and physical business and customer channels smoothly.

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