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Six seconds. That's about how long it took a comedian to turn Nickelback into the band everybody was supposed to hate.
In the early 2000s, Nickelback were everywhere. "How You Remind Me" took over radio, Silver Side Up sold millions, and albums like The Long Road and All the Right Reasons made them one of the biggest rock bands on the planet. You heard them in the car, at the mall, at work, and sometimes when you changed the station... there they were again. But somewhere along the way, hating Nickelback stopped being an opinion and became a reflex. You didn't have to explain it. You just said it, and everybody nodded.
So how did that happen? According to Chad Kroeger, one big turning point came from a comedy show. On Comedy Central's Tough Crowd with Colin Quinn, comedian Brian Posehn made a quick joke about Nickelback. Comedy Central put that clip in a promo for the show, and in Kroeger's memory, that commercial ran for six months straight. Maybe it didn't create the hate on its own, but it sure gave people an easy line to repeat.
In this video, I go through how Nickelback went from a working band out of Hanna, Alberta, to the internet's favourite punchline. We get into the night in Portugal in 2002 when the band got pelted with bottles and rocks and walked off stage after two songs. We look at the viral "How You Remind Me" and "Someday" mashup that made "they write the same song over and over" one of the best-known arguments against them, and why a music expert said it wasn't quite that simple.
We also get into the 2008 couch commercial that used "Rockstar" to sell sofas and made critics' heads explode (plus the twist that got the furniture store in trouble too), the Facebook pickle that got more fans than Nickelback, the petition to kick them off a Thanksgiving NFL halftime show, the crowdfunding campaign to keep them out of London, and the "Look at this photograph" meme that refused to die.
But it's not just a list of insults. I also look at the research. A Finnish researcher studied 14 years of Nickelback reviews and found the hate wasn't really about the sound at all. And believe it or not, the band still has a massive audience around the world, including some places you probably wouldn't guess.
Finally, we look at how Nickelback learned to stop fighting the joke and start playing along, from their Google Photos parody of "Photograph" to their 2023 Canadian Music Hall of Fame induction and the documentary Hate to Love: Nickelback.
So, is Nickelback really that bad? Or did we all just get told to hate them so many times that it stuck?
Let me know in the comments: are you a secret Nickelback fan, a proud hater, or somewhere in between? And what's the most ridiculous dealbreaker you've ever heard?
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