RealtyNXT

#IPDD2026 | At RealtyNXT’s India PropTech Demo Day 2026, Aryan Vijay shared his perspective on how AI, automation and simplicity could reshape real estate sales and PropTech adoption. Discussing AI-led sales automation, he explained that technology can take the first response to property inquiries, helping filter the large volume of leads that developers receive every day. According to him, the more meaningful human interaction should happen at the site, where serious buyers can be engaged directly. He also highlighted that developers should look beyond the number of inquiries and focus on metrics such as cost per qualified lead, scheduled site visits and, most importantly, the conversion from site visits to bookings. For him, buyers who reach the site represent a more meaningful lead than those who only make an inquiry online or over the phone. Speaking about sales automation and PropTech products, he stressed that simplicity is key to adoption. Citing WhatsApp as an example, he noted that technology becomes successful when it is intuitive enough for everyone to use, while products with excessive complexity and steep learning curves risk failing. He also appreciated RealtyNXT for creating events that bring valuable learning to the real estate ecosystem, while expressing his interest in seeing more such initiatives that connect the industry with emerging technology and ideas. [ AI, Sales Automation, PropTech, Real Estate Technology, Lead Conversion, Site Visits, Technology Adoption ]