Description
Yesterday we got an exclusive look at the BMW Group Plant in Chennai where MINI just launched the All-New Countryman C and the headline is all about its Made in India footprint.
This marks a huge strategic shift for the brand.
By moving to local CKD assembly, MINI is heavily investing in local production right here on Indian soil.
The result of this localisation?
An incredibly competitive price tag of ₹47.50 Lakh, 156 hp, and that massive, gorgeous 240 mm circular OLED screen inside.
Local assembly is officially changing the accessibility game for premium luxury brands in India.
What’s your take on this move?
Tell us below!
#MINICountryman #MadeInIndia #MINIIndia #BMWGroupPlant #LuxuryCarsIndia
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