Atals Skilltech...

Your customers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, Perplexity and Claude, and AI answers often name only 2 to 3 brands. If yours isn’t one of them, you’re invisible. In this video, Dr. Rakhi Raturi, Marketing Professor at ATLAS SkillTech University, explains Generative Engine Optimization (GEO): what it is, how it differs from SEO, and the 5 steps every marketer should take to get their brand cited in AI-generated answers. 🎓 Join ATLAS Online (Online MBA & BBA programmes): https://bit.ly/4efCk6C In this video: ✅ What GEO (Generative Engine Optimization) is and how it differs from SEO ✅ Why AI search is changing how customers discover brands ✅ A real-world example: how an AI answer decides which sneaker brands make the list ✅ Why GEO is a cost-effective opportunity for startups and small businesses ✅ 5 practical GEO steps every new marketer should know 📌 CHAPTER TIMESTAMPS: 0:00 - Are You Optimizing for Yesterday's Search Engine? 0:45 - The Evolution of Marketing Visibility 1:30 - What Exactly is GEO (Generative Engine Optimization)? 1:50 - The Sneaker Example: How Consumer Search Has Changed 2:30 - SEO vs. GEO: What's the Difference? 3:00 - 3 Reasons Marketers Must Care About GEO 3:45 - How to Do GEO: The 5 Practical Steps 4:40 - The Mindset Shift: Making Your Brand "Citable" 5:10 - Final Thoughts & Conclusion If you’re a marketing student, a digital marketer or a founder, this introduction to GEO and AI search optimisation will help you rethink brand visibility in 2026. 💬 Next time you shop online, will you Google the product or ask AI what’s actually worth buying? Tell us in the comments! 🔔 Subscribe to ATLAS SkillTech University for more conversations on digital marketing, emerging technologies and the future of marketing. #GEO #AISearch #DigitalMarketing